Paradox

Paradox is a B2C, Consumer Goods startup delivering on its slogan to be "A daily-use clean beauty brand you can get behind." Launched in 2018, the company offers a direct-to-consumer luxury, organic beauty line. Their focus is on high-quality ingredients, scientifically proven efficacy, and travel-friendly packaging, appealing to the 92% of Millennial women dissatisfied with the current offering of organic beauty products. Paradox positions itself against the green-washed, uninspiring products flooding the market, aiming to redefine the industry standard.

With its headquarters in the United States, Paradox has garnered attention through its brand story and sleek image. However, specific details about last investment and involved investors are not available at the moment. The brand's presence on social media platforms such as Instagram and Pinterest reinforces its commitment to engaging with its target audience. As the market for organic beauty products continues to grow, Paradox presents an attractive opportunity for potential VC investors seeking exposure in the evolving consumer goods landscape.