Pandora is the leading music discovery platform, founded in 2000. It offers a personalized experience for each listener, allowing them to create personalized stations and playlists, and search and play songs and albums on-demand on mobile devices, car speakers, and connected home devices. Powered by the Music Genome Project, content programming algorithms, and listener data, Pandora predicts music preferences, delivers tailored content, and introduces listeners to new music. The company supports artists with valuable data and tools for audience growth and fan engagement. Pandora offers an ad-supported radio service, a subscription-based radio service known as Pandora Plus, and an on-demand subscription service called Pandora Premium. The majority of revenue comes from advertising on mobile devices, with $480.00M in Post-IPO Equity investment at 09 June 2017 by Sirius XM. Leveraging billions of data points, Pandora provides opportunities for local and national advertisers to deliver targeted audio, display, and video ads and generates growing revenue from its subscription services.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Post-IPO Equity | $480.00M | 1 | Sirius XM | 09 Jun 2017 |
| Post-IPO Equity | $150.00M | 1 | Kohlberg Kravis Roberts | 08 May 2017 |
| Post-IPO Equity | Unknown | 1 |
|
07 Oct 2015 |
| Post-IPO Equity | Unknown | 1 |
|
30 Sep 2012 |
| Series G | $22.25M | 4 |
|
10 May 2010 |
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