Oxwhite

Oxwhite is an E-commerce startup, founded in 2018 and headquartered in Malaysia. The company's slogan "We provide premium affordable essentials designed for every Asian to look good and feel good" encapsulates its mission to cater to the modern Asian market. The founder, CK Changr, identified a gap in the market for well-fitted dress shirts for the Asian physique, which led to the inception of Oxwhite. The company's focus on affordability without compromising on quality is achieved through a unique business model that eliminates middlemen and retail mark-ups. This approach allows them to offer timeless, durable products at accessible prices. Notably, Oxwhite secured a MYR5.00M Equity Crowdfunding investment on 19 December 2019 to further its mission. The company's dedication to providing tailored essentials for the Asian market, combined with its innovative business model, positions it as a promising player in the E-commerce sector.