Oway

Oway is a company with a longstanding history, originating in 1948 in Bologna, that crafts professional agricosmetic treatments for hair, face, and body. With a presence in hair salons across over 70 countries worldwide, as well as online, in single-brand boutiques, and in selected concept stores, Oway's products are based on biodynamic, zero-mile, organic, and fair trade ingredients. Their commitment to the environment is evident in their efforts to reduce plastic usage by 99% and to package formulations in infinitely reusable and recyclable glass bottles, jars, and aluminum tubes. In addition, Oway has established two cutting-edge, zero-mile workshops – ORTOFFICINA for growing officinal plants using biodynamic methods and ARTIGIANO for designing and manufacturing circular design packaging, furniture, and objects. The company's product range, designed with a minimal environmental impact in mind, is a testament to their profound belief in respecting the environment and promoting waste reduction. Oway's innovative approach positions the company as a pragmatic dreamer, tireless creative, and design fanatic, dedicated to making the present more and more sustainable.