Ourside

Ourside is a US-based e-commerce startup that was founded in 2020. Their slogan "Scent built on self-love and community for self-care and connection" encapsulates their core values. The company is reimagining the fragrance house for the future, placing an emphasis on self-love, community, and connection. What sets them apart is the fact that they are Black Girl Founded, with a founding team consisting of individuals with immigrant roots. Their most recent milestone is the Pre Seed Round investment received on September 17, 2022. Notable investors in this round include Techstars, SKU'D ventures, and The Graduate Syndicate. Ourside's unique approach to fragrance, combined with their commitment to representation and self-care, positions them as an innovative player in the industry.