OTX

OTX is a global research and consulting firm established in 2000 and currently ranked as the 18th largest in the US. The company specializes in providing a suite of multimedia research products to the marketing, entertainment, and advertising communities. Leveraging innovative approaches integrating technology and immersive techniques with extensive traditional research experience, OTX aims to engage today’s digitally-driven global consumer more effectively, resulting in profound consumer insights. OTX offers a wide range of tools to the movie, TV, gaming, and packaged goods and services industries, allowing clients to understand consumer consumption, attitudes, and engagement across all media channels and platforms. The majority of OTX’s work is customized to address specific market challenges and opportunities, catering to a wide range of industry demands. With access to more than 40 million consumers worldwide, OTX provides online survey management that blends respondents from multiple sources to provide wide and representative populations. In 2008, OTX introduced the third generation version of its sophisticated live sampling engine, OTXCortex, to implement new levels of security and intelligently balance sample sources across many demographic and attitudinal data points, which improved targeting and delivery of complex client quotas. Moreover, OTX has established its presence with offices in major locations such as London, Los Angeles, New York, Cincinnati, Miami, and Chicago, along with strategic partners in Germany, Russia, Japan, Australia, and Mexico. The company's efforts to expand its reach are evident through its active presence on platforms such as Twitter and Facebook. In summary, OTX has demonstrated an impressive ability to adapt traditional research methods to better engage with the digitally-driven global consumer, providing tailored solutions to various industries and expanding globally to meet market demands. The company’s commitment to technological integration and expansive demographic reach positions it as a key player in the market research and consulting sector.