OTHRSource

**OTHRSource** is a retail startup based in the United States, founded in 2018. The company's slogan, "You do food. We do the rest. Brand support in merchandising, e-commerce, digital, content, and data," reflects its core business model. OTHRSource provides comprehensive support for challenger food and beverage brands, including merchandising, e-commerce, digital, content, and data services. One of the company's standout features is its national team of 4,000 *Brand Helpers* who work to ensure products receive optimal shelf placement and visibility in stores, addressing issues such as backroom inventory management and shelf positioning. This hands-on approach distinguishes OTHRSource from traditional support services in the industry, demonstrating a commitment to driving tangible outcomes for its clients. A key aspect of OTHRSource's strategy is its focus on driving web sales and promotion. The company leverages its expertise to connect online shoppers with the brands it supports, tapping into a highly curated marketplace to facilitate purchases. This approach not only expands the brands' reach but also increases accessibility for potential customers, contributing to overall sales growth. In April 2021, the startup secured a significant milestone with a **$150.00K Seed Round investment** from **Florida Funders**. This infusion of capital is a testament to the confidence investors have in OTHRSource's business model and potential for growth. The financial backing from Florida Funders also provides the company with additional resources to expand its operations and further solidify its position in the retail support industry. This investment marks an exciting chapter for OTHRSource as it continues to enhance its offerings and extend its reach within the market.