Ormsson ehf

Ormsson Group is a prominent retail company in Iceland, specializing in consumer electronics. The group operates in both retail and wholesale trade in Iceland, with retail outlets under the brands Ormsson, HTH, & Samsung Setrið. Additionally, the company engages in e-commerce through various online platforms and conducts B2B sales via HTH, Ormsson, and SRX.

Founded in 1922 by brothers Eiríkur and Jón Ormsson, the company initially began as an electrical workshop and later expanded to include the import of AEG and Fuji Electric in Iceland. Despite its long history, the company continues to innovate, with a focus on perfecting its brands to enhance customer satisfaction and experience.

Ormsson Group's dedication to customer-centric strategies is complemented by leveraging synergies within the group to provide competitive pricing. The company's employees play a pivotal role in driving its success, embodying a culture of collaboration and dedication to delivering top-quality products to customers.

With its strong legacy, diversified operations in consumer electronics, e-commerce, and retail, Ormsson Group presents an intriguing investment opportunity to potential venture capitalists looking to tap into Iceland's retail and consumer electronics market.