Oritain

Oritain is a New Zealand based startup founded in 2008 that specializes in providing forensic science verification of origin, offering traceability in supply chains. The company's slogan "Forensic science verification of origin providing traceability in supply chains" encapsulates its mission. Oritain addresses the growing conscience around sustainability and the impact of human actions on the planet, animals, and people. The company emphasizes the importance of proven traceability and transparency in supply chains to hold stakeholders accountable. With a focus on big data, food, and beverage industries, Oritain works with Mother Nature to verify the origin and authenticity of products and raw materials for brands across fashion, food, and pharmaceutical sectors. The company recently secured a $57.00M venture round investment on 12 July 2023, with participation from Highland Europe and Long Ridge Equity Partners. This investment demonstrates the market's confidence in Oritain's innovative approach to sustainability and traceability. Oritain's scientific traceability not only empowers brands to operate more sustainably but also allows them to communicate these assurances to their consumers, thereby driving positive change across supply chains. As sustainability continues to be a key focus for consumers and businesses alike, Oritain's unique positioning makes it a compelling investment opportunity in the evolving landscape of supply chain transparency and responsible sourcing.