Origins trace

Origins trace is a Melbourne-based start-up founded in 2012 under the name Authenticatit, which has now rebranded and expanded globally. The company offers a leading E2E supply chain traceability solution, catering to various industries including food & beverage, health & beauty, electronics, apparel, and jewelry. With offices in Melbourne, Singapore, China, and Russia, Origins trace has gained the trust of numerous brands worldwide. Its cloud-based platform is designed for enterprise-level organizations, providing scalability and interoperability through its API. Origins trace's solution aims to enable producers and manufacturers to safeguard their brands by ensuring supply chain traceability, unlocking efficiencies, managing product recalls, enhancing food safety, and digitizing compliance. The platform also contributes to reducing counterfeit activities and fostering direct consumer connections. Despite the absence of recent publicized investments, the global footprint and the diverse industry presence of Origins trace mark it as a promising player in the Logistics, Supply Chain, and Delivery sectors for potential venture capital interest.