Oriflame Cosmetics, founded in 1967, is a global company in the Wellness Beauty industry, present in over 60 countries. The company's slogan, "For people who act on their dreams," encapsulates its ethos of empowering individuals to achieve their aspirations through their employment. Oriflame's unique and holistic view on beauty, branded as 'Beauty by Sweden', emphasizes a way of life that encompasses health, beautiful skin, and personal expression.
Oriflame operates as a social selling beauty company, with approximately 3 million Independent Oriflame Brand Partners. The product portfolio of around 1,000 beauty products spans categories such as skin care, wellness, color cosmetics, fragrance, accessories, personal, and hair care. The emphasis on eco-ethical sourcing and sustainability underlines the company's commitment to minimizing environmental impact while ensuring product safety.
Despite not having specific information on the current headquarter or recent investments, the company's global reach, as well as having market operations in over 60 markets across 11 regions, showcases its extensive presence. Additionally, with a Global Research & Development centre and a Global IT development centre with significant staffing, Oriflame demonstrates a focus on innovation and technological advancement.
The essence of community and empowerment underpins Oriflame's mission, emphasizing enabling individuals worldwide to fulfill their dreams by offering an opportunity to build their own business through selling Oriflame products and assisting others in doing the same.
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