Optinize.com

Optinize.com is a cloud-based customer engagement platform that provides a proactive approach to customer engagement. It allows marketers to track user behavior, identify their interests, and respond with highly targeted customer journeys and personalized messages through emails, SMS, and social ads. The platform enables the creation of behavioral-based journeys that engage every contact at critical points in their unique buying process. By nurturing leads with the right message, through the right channel at the right time, Optinize automates the process of turning leads into valuable customers. Users of Optinize can visually design personalized journeys, with filters to modify subsequent paths based on engagement with sent messages, and various action options including delays and time triggers. By implementing a tracking code in their websites, blogs, or apps, users can capture forms and behavioral data from visitors, and connect different platforms to create a single view of interactions. Audiences can be created based on various field values, behaviors, or lists, in any combination, and targeted with different journeys. The platform is utilized by companies to effectively engage with leads, encourage conversion into paying customers through special offers, and successfully re-engage existing customers. Optinize's capability to deliver multi-step personalized campaigns across multiple channels allows for effective outreach to visitors who have abandoned the website or customers who have become inactive. This has established Optinize as an essential tool for companies in the advertising, big data, information technology, messaging, CRM, and sales industries. Established in 2015, Optinize has become a valuable asset for marketers looking to enhance their customer engagement strategies. With no information available on their latest investment or investors, Optinize's potential for growth and impact in the customer engagement space remains to be seen.