Optimus Price is an AI-powered pricing automation solution founded in 2017, based in Spain. With the slogan "Leading retailers and brands use the AI of Optimus Price to automate pricing and increase their margins," the company aims to assist retailers and brands in automating their pricing strategies using AI technology. The platform addresses the significant impact of pricing on purchase decisions, with a minimal 1% price difference having the potential to affect profits by 10%. Catering to companies with large product catalogs, global competition, seasonal market demands, and complex supply chains, Optimus Price offers a smart, automated, and affordable pricing solution. The recent €1.00M Seed Round investment on 15 February 2022 from Wayra and Zone2boost signifies growing investor confidence in the company's potential. As it continues to gain traction in the AI, analytics, automation, e-commerce, retail, marketing, and machine learning industries, Optimus Price remains poised for further expansion. For retailers and brands looking to boost margins and sales effortlessly, Optimus Price presents itself as a valuable and accessible tool for pricing optimization.
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