Opinion.Life is an international market research company founded in 2016, based in the United Kingdom. The company is dedicated to understanding and predicting opinions, behaviors, and attitudes through a combination of opinion polling, data science, and behavior science. Opinion.Life caters to a diverse range of audiences, including minority ethnic groups, LGBTQ, and B2B specialisms, utilizing its own consumer panels and an extensive network of partners. Their services include an Omnibus option, which runs bi-weekly research polls in the UK, Europe, and the US, allowing clients to ask single or multiple questions efficiently. Additionally, Opinion.Life offers custom research services led by a team of industry veterans with expertise in reaching diverse audiences across various modes and geographies. With a focus on marketing, Opinion.Life is positioned to provide businesses with valuable insights into the opinions that matter, enabling them to make informed decisions. Although specific investment data is not available at this time, the company's unique approach to market research and its emphasis on inclusivity make it an interesting prospect for potential investors seeking opportunities in the market research industry.
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