OpenOrigins, a cybersecurity and developer tools startup founded in 2021 in the United Kingdom, aims to establish a global trust infrastructure for digital media. With the proliferation of edited images and deepfake videos, the company's mission is to preserve the authenticity of digital content. OpenOrigins addresses the threat posed by deepfakes and AI-generated fabrications to the online information sharing ecosystem. Employing purpose-built blockchain and proactive content provenance technologies, the company provides tools to verify the authenticity of images and videos. Their approach emphasizes provability, asserting the right of all individuals to authenticate their stories without uncertainty. Emphasizing decentralization, OpenOrigins ensures that no single entity monopolizes online trust, distributing control to those in need. Additionally, the company prioritizes ownership, advocating for content creators to retain control of their data and copyright. The last investment and investors are not specified. OpenOrigins positions itself as a critical player in preserving the integrity of digital media and providing assurance in the age of AI-generated content.
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