OneTrust PreferenceChoice provides a comprehensive suite of products that integrate seamlessly with Marketo, empowering organizations to enhance marketing efforts. The company enables marketing teams to create engaging user experiences, build trust, and demonstrate compliance with numerous global data privacy regulations, such as CCPA, TCPA, CASL, and GDPR. It easily integrates with the entire OneTrust platform, including OneTrust Privacy, OneTrust Vendorpedia, OneTrust DataGuidance, and OneTrust GRC. With PreferenceChoice, organizations can seamlessly incorporate privacy into their marketing and sales activities, collect user consent and preferences across various channels, scan for website and mobile app tracking technologies, automate consumer rights requests, and maintain historical consent records in one centralized location. It also allows organizations to automate consent and preferences management, giving users control and visibility into the usage of their data. OneTrust PreferenceChoice is co-headquartered in Atlanta and London, with additional offices in Bangalore, San Francisco, Melbourne, New York, Munich, Hong Kong, and Bangkok. The company operates in the Enterprise Software, SaaS, and Marketing industries. Although specific details about its last investment and investors are not available at the moment, the company's presence and offerings underscore its potential for growth and impact in the data privacy and marketing technology space.
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