Omeda

Omeda is an audience platform for media professionals that provides a range of integrated database marketing services. Founded in 1978, the company combines information from multiple data streams into one cohesive, interactive database. Omeda's suite of Software-as-a-Service (SaaS) applications enables clients to integrate all data touchpoints with their customers into a master database. The company's flagship application, Omail, offers integrated email deployment and comprehensive marketing tools with robust real-time reporting. Omeda's last investment was a private equity round by Sverica on 2 August 2022. The company operates primarily in the United States and is associated with various industry organizations, including ABC, ABM, BPAWW, DMA, EEC, MAAWG, and Return Path. Omail is a member of the Email Experience Council (EEC) and the Messaging Anti-Abuse Working Group (MAAWG). Omeda's focus on data security and marketability positions it as a strong player in the Information Technology and SaaS industries.