OKRP

OKRP is a revolutionary force in the advertising industry, embodying the concept of "Big Indie" by delivering independent creativity at scale. Established in 2013, its commitment to building whole brands is underscored by being one of the largest full-service independent agencies in the U.S. This alternative agency model strikes a balance between independence and scale, enabling the creation of bold, resonant work that captivates the modern consumer. BarkleyOKRP's influence extends beyond its creative prowess—it is also recognized as a major player in the realm of corporate responsibility, holding the coveted BCorp certification. With an impressive track record, including four appearances on Ad Age’s A-List and distinctions like AdAge’s “Agency of the Year - Culture, Convergence,” AdWeek’s “Fastest Growing Agencies,'' and The 4A’s Foundation “Independent Agency of the Year” for DEIB practices, the impact of this agency is undeniable. The ethos that underpins OKRP's success is encapsulated in five key rules: creativity rooted in the soul, not ego; action grounded in emotion and thought; nimbleness, speed, and prolific exploration; recognition and celebration of diversity in the creative process; and positioning the agency as an agent, not owner, of ideas. As an investor, considering the remarkable achievements and market positioning of OKRP, it presents a compelling opportunity within the advertising industry. With its strong ethical foundation and a track record of impactful creativity, OKRP stands as a potent force in shaping the future of advertising.