OHbaby Ltd is a lifestyle brand catering to modern mothers. The company, headed by founder Angela Pedersen, operates as a premium publishing company, producing the acclaimed OHbaby! magazine and website. Since its establishment in 2001, the brand has garnered an impressive following, with over 197,000 website members, 240,000 unique monthly visitors, and 1 million page impressions. Targeting women aged 25-39 in the mid to high socioeconomic bracket, the company has experienced significant recognition, including accolades such as the Winner Best Small Business at the Auckland Business Awards and multiple wins at the MPA awards. Additionally, OHbaby! has been honored at the Webby awards, further cementing its position in the industry. With a strong digital presence and a successful interactive magazine available across various platforms, OHbaby! possesses a solid foundation for future growth and potential investment.
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