Office de tourisme de l'île d'Oléron et du bassin de Marennes

Office de tourisme de l'île d'Oléron et du bassin de Marennes is a tourism office with a vital mission to develop and structure the tourism industry in Pays Marennes Oléron. With 11 permanent reception offices, the office covers a territory spanning 15 communes, characterized by a significant focus on tourism-related activities. In 2015, Île d'Oléron and the Marennes basin witnessed over 2.5 million overnight stays, with 50,000+ tourist beds across 1000+ facilities, 197 restaurants, 17 cultural sites, 70+ leisure activities, and more than 300,000 visitors in tourist reception offices. The strategic structure comprises 6 core competencies: reception/information, press, digital, marketing and sales, advisory services for providers and development, and administrative and human resources. The organization's strategy revolves around four key axes: optimizing reception and tourist information, enhancing the destination's visibility, structuring and qualifying the tourist offer, and expanding the marketing of tourist products in the area. Founded in 2015 and headquartered in France, the Office de tourisme de l'île d'Oléron et du bassin de Marennes presents promising opportunities in the thriving tourism sector. However, a lack of information on recent investments and industry partnerships makes it crucial to assess its potential for growth and scalability.