ODDITY

ODDITY is a consumer-tech platform founded in 2018 with the slogan "ODDITY is a consumer-tech company built to transform the global beauty and wellness market." The company operates from a business headquarters in New York and an R&D center in Tel Aviv. ODDITY deploys advanced technology, including data science, machine learning models, and computer vision, to develop exceptional products and provide consumers with a superior experience in the Consumer Goods industry. The company's first two brands, IL MAKIAGE and SpoiledChild, have successfully attracted millions of consumers online to shop for beauty products for the first time. Additionally, ODDITY's New Ventures brand incubator leverages its data and technology platform to develop new brands, address consumer pain points, and disrupt additional categories within the global beauty and wellness market. On 14 March 2024, ODDITY secured a $208.04M Post-IPO Secondary investment. This substantial investment signifies investor confidence in ODDITY's vision and potential to redefine the consumer-tech landscape in the beauty and wellness market.