nudge

nudge is an EdTech startup based in the United Kingdom founded in 2013. The company's mission is to provide impartial, global financial education for all, combining financial education with personalized, timely nudges. Through their platform, they aim to empower individuals to take control of their finances, ultimately shaping brighter financial futures.

Their approach combines financial education with personalized, timely nudges to help people plot a path to prosperity. The platform delivers snackable content personalized to individual preferences, enhancing financial knowledge and confidence. Additionally, nudge offers tools to simplify money management by providing structured and intelligent solutions for budgeting and saving.

In March 2021, nudge secured a significant £5.00M Series A investment from Kennet Partners, signaling confidence in the company's vision and potential for growth. This investment will likely bolster nudge's efforts to further its reach and impact, helping them cultivate a globally consistent experience and maximize the understanding and utilization of employee benefits.