Noytrall is a Portugal-based startup that focuses on tech-empowering hospitality businesses worldwide to transition towards sustainability. The company offers a bi-directional technology tailored to the hospitality industry, aiming to engage guests in promoting sustainable behavior. Noytrall's innovative solution provides an affordable, simple-to-deploy, wireless, and automated monitoring system for guests' water and energy consumption in real-time throughout their stay. This evidence-based technology integrates with property management systems, enabling both hotels and guests to reduce resource consumption. By incentivizing conscious resource usage, Noytrall contributes to greater operational efficiency for hotels and a reduced environmental footprint. The startup has gained recognition as one of the most promising and resilient Portuguese startups, earning a spot on NEST's (Tourism Innovation Center Portugal) Top20 hotlist. The most recent investment for Noytrall was a Non Equity Assistance investment received on 01 June 2023, sponsored by Awake Tourism Challenge. For more information, visit noytrall.com, and "Mind your footprint."