NOWO is a Swedish startup founded in 2014 that aims to alleviate pension concerns for the people of Sweden. The company's slogan, "NOWO saves money when shopping for higher pensions, allowing for continued current lifestyle and savings tracking," encapsulates its goal. The platform enables users to save money while shopping, with the promise of maintaining their current lifestyle and achieving a better pension. Users can keep track of their savings and benefit from tools such as Quick Save, Day Save, and Auto Save via the NOWO card. Additionally, users can receive bonus funds from partners who appreciate their patronage. Notably, the startup received a kr20.00M Venture Round investment on 18 October 2018. With a focus on Financial Services and the Internet industry, NOWO presents an innovative solution to a pressing societal issue and has garnered investment interest from undisclosed investors.
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