NowFloats

NowFloats is an Indian startup founded in 2012 with a mission to enhance the online discovery of small and medium businesses (SMBs) through its innovative digital solutions. The company's primary focus is on structuring SMBs' information to ensure effective local online visibility, using a patent-pending process known as location-based SEO. This unique approach enables SMBs to be easily found by local consumers, thereby boosting their online presence. The company offers two main product offerings to achieve this goal. The first is a true organic discovery model with automated search engine optimization, while the second is a hybrid model that combines the organic approach with inorganic marketing boosters such as Google Adwords and Facebook ads to drive immediate business impact. Additionally, NowFloats provides a Relationship Intelligence Agent (RIA) to help SMBs stay connected with their customers with minimal manual intervention. In March 2019, NowFloats secured a Debt Financing investment of INR253.90M from investors including Iron Pillar, On Mauritius, Wenlyn Global Group, and IIFL Finance. The company operates in the e-commerce industry and is headquartered in India. Overall, NowFloats is positioning itself as a trusted digital advisor for SMBs in India, leveraging its innovative technology and strategic partnerships to empower local businesses and drive their online visibility and customer engagement.