Novel, with the slogan "Shoppable video for Shopify brands," is a brand-first Shoppable Video platform designed for passionate Shopify brands. Founded in 2021, it operates in the Information Technology, Internet, and Marketing industries, with its headquarters in the United States. The company received a Non Equity Assistance investment on 01 February 2022 from Navigate Accelerator. The platform aims to elevate the customer journey and enhance engagement and conversion for Shopify stores through shoppable videos. This innovative approach has gained the attention of investors, signaling potential for growth and impact in the e-commerce sector.
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