Nova IVF Fertility is a subsidiary of Nova Medical Centers Pvt Ltd and operates under the brand Nova IVI Fertility (NIF). Founded in 2011, the company partnered with Pulse Women’s Hospital in Ahmedabad to initiate its IVF venture, expanding through a technical collaboration with IVI, a leading entity in Reproductive Medicine with 28 centers across 8 countries. This collaboration aimed to introduce advanced Assisted Reproductive Technology (ART) to India, enhancing Nova's IVF services and technology, including proprietary software, training, and quality management. Despite the increasing demand for infertility treatments in India, there is a significant gap in meeting the actual need due to lack of public awareness regarding the medical nature of infertility. Nova IVI Fertility was established to address this crucial need by providing standardized and ethical infertility treatments in an organized manner. The latest Venture Round investment received was on 01 January 2010 and was backed by New Enterprise Associates. The company operates in the health care industry, setting a new standard in ethical and advanced infertility treatments.
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