Nova Fitness Innovation is a US-based startup founded in 2017, revolutionizing the fitness industry by integrating cutting-edge fitness technologies with personalized training at boutique fitness studios. The company's flagship technology is Electrical Muscle Stimulation (EMS), typically used for muscle strengthening and rehabilitation, now repurposed for fitness. NOVA's EMS workout offers a remarkable efficiency, enabling a 90-minute workout in just 20 minutes without the need for weights or gear. The technology's benefits include increased calorie burn, enhanced blood flow, reduced muscle fatigue, and quicker metabolite removal. The company's slogan, "Show up. Suit up. Work it.", reflects its focus on delivering a high-tech, efficient workout experience. Currently, Nova Fitness Innovation has not publicly disclosed its last investment or investors. The company operates in the Hardware, Health and Wellness, Internet, IoT, and Sports industries, aiming to shape the future of fitness with its innovative approach.
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