NOT A HOTEL, Inc.

NOT A HOTEL, Inc. is a hospitality startup founded in 2020 and based in Japan. With the slogan "NOT A HOTEL, BUT A LIFE," the company offers shared ownership of vacation homes designed and curated by world-class architects in exceptional destinations, aiming to create a new way of living with the concept of "Your home in Japan."

NOT A HOTEL's unique business model allows individuals to own assets similar to their homes or vacation houses, and to purchase shared ownership of properties that are mutually accessible, with a purchase platform starting from ten days. The company began selling its flagship properties such as NOT A HOTEL AOSHIMA and NOT A HOTEL NASU from September 2021, and by November 2023, it had achieved cumulative sales exceeding ¥100 billion.

The company's business operates through collaboration among experts from various industries including architecture, software, real estate, finance, catering, and hospitality. NOT A HOTEL handles every aspect of the experience, from "land search" to "owner send-off," enabling the meticulous attention to detail that differentiates it. It aims to continue creating innovative businesses, products, and services that surpass conventional norms and fulfill its vision of "making the world more enjoyable."

Moreover, the company received a significant ¥5.50B Series B investment on 23 July 2024 from Nomura Holdings, marking a pivotal moment in its growth and signaling confidence from a prominent investor.