NorthStar Partners is a U.S.-based consulting firm established in 2001 that specializes in global marketing strategy, new product innovation, business model design, and marketplace launch leadership. The company primarily focuses on consumer products and services, as well as B2B goods & services. NorthStar's core expertise lies in four key areas. Firstly, the acceleration of a new product pipeline, encompassing concept innovation and technology completion. Secondly, the definition of high-potential "competitive platforms" for both new and struggling established products. Thirdly, providing guidance on the "path to market" and "competitive rules of the game" for brands entering new trade channels and supply chains. Lastly, the firm offers "shopper marketing" innovation to support businesses in integrating new trade marketing and emerging social mobile local purchase decision technologies. Additionally, NorthStar specializes in predictive competitive intelligence utilizing various methods, including social media monitoring and virtual community crowdsourcing. The company operates within the marketing industry and aims to assist businesses in enhancing their competitive edge and market presence.
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