Northstar is a Financial Services startup with a mission to make financial wellness accessible to all through personalized advice. Founded in 2016 and based in the United States, their slogan "Financial wellness starts at work" encapsulates their focus on providing employer-partnered 1-on-1 financial advisors and personal finance tools as an employee benefit. With over $40M in funding, including a recent $24.40M Venture Round investment on 13 October 2022, Northstar has garnered support from prominent investors such as GGV Capital, PayPal Ventures, Thomson Reuters Ventures, Canvas Ventures, M13, Foundation Capital, and Workday Ventures. The startup has successfully onboarded major companies like Zoom, Snap, NerdWallet, Superhuman, Virgin Orbit, and more, making an impactful statement in the financial wellness space. Northstar's approach to helping employees optimize their total compensation and assisting companies in scaling up support through various events demonstrates the potential for significant growth and societal impact.
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