Nor1

Nor1 is a United States-based company founded in 2004 that has recently been acquired by Oracle Hospitality. This acquisition has expanded Oracle Hospitality's OPERA Cloud Suite by incorporating Nor1's Merchandising platform. This platform leverages AI & machine learning to personalize offers for guests throughout their journey, driving engagement, incremental revenue, and improved loyalty for hotels.

Nor1's upsell products and solutions, based on a machine learning decision engine and optimized operational processes, help hotels enhance guest stays and increase revenue over the entire reservation lifecycle. The company's expertise in analytics and the travel and tourism industry allows it to provide consultative services and products tailored for the enterprise scale.

With $9.00M Series B funding received on 19 December 2012 from investors such as Accel and SAP Concur, Nor1 has successfully installed its solutions in over 4,000 establishments, representing more than 1,000,000 rooms worldwide. Its sophisticated algorithms and historical data intelligence enable hotel companies to maximize conversions and profitability by effectively pricing, presenting, and sorting offers. Overall, Nor1 provides the hospitality industry with opportunities to take control of guest engagement and revenue destiny.