NOC is an app that targets customers who are genuinely interested in a business's product when they are in close proximity. Using digital traces, the app impacts customers in the vicinity of stores through social media, termed as hyperlocalism. For businesses, NOC operates by simply entering the business address and the product for sale. The app then instantly notifies how many people nearby are interested in the product. The next step involves requesting a visit from a NOC Scout to produce photos and videos for tailored campaigns at the desired time, directly through the app. Once the scout produces the content, the app assembles the campaign for approval. Upon confirmation, NOC automatically publishes it on the business's Facebook and Instagram, directly targeting potential customers identified as interested in the product. As for scouts, those interested in partnering with NOC can register through the website, provide their details, and undergo an interview and training process to use the NOC app for scouting opportunities. From there, by indicating their availability, the app connects them with businesses in need of campaigns nearby. Founded in 2013 and headquartered in Brazil, NOC operates within the Content Creators, Social Media, Marketing, and Machine Learning industries.
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