NOBA

NOBA, "The Business Prototyping Company," partners with companies to develop and launch new products, services, or business models. The company assists digital, innovation, and marketing teams in various stages of product development, from defining the value proposition and business model to testing and learning through business prototyping. This involves building and launching an alpha version of the business, gathering metrics, and iterating with real customers before driving a soft market launch to begin expanding the customer base since 2016. NOBA has successfully facilitated the testing and launch of businesses across different countries, including a healthy lifestyle program for an insurance company, a smart hydration monitoring device for a bottled water company, a digital financial coach targeted at millennials for a bank, a reused clothes store for a laundry machines manufacturer, an AI-based leak detector system for a water utility company, and a functional drink for kids for a food & beverages company, among others. The company's unique approach to prototyping and market launch has garnered attention from potential investors, making it an intriguing prospect for venture capital firms.