NJIE Foods

NJIE Foods is a Swedish startup founded in 2008 by Assan Njie, a former top 10-ranked MMA fighter in Europe, with a mission to provide innovative concepts with a focus on health, such as protein-enriched snacks, functional beverages, and meals. The company's flagship product, Aloe Vera-Drycken, was followed by the successful launch of ProPud in 2015, the first protein pudding in the Swedish market.

Based in the Krokslätt factories outside of Gothenburg, NJIE Foods is a team of approximately 50 employees, covering various functions including sales, marketing, innovation, strategy, design, finance, logistics, and customer service. The company prides itself on being an innovations-driven entity within functional foods, closely monitoring market trends, listening to customer feedback, and spreading energy.

NJIE Foods primarily operates in the Food and Beverage, Manufacturing, and Nutrition industries. The company's slogan, "Fuel your life", encapsulates its mission to help individuals achieve a healthier life balance by providing the right "fuel" for both body and soul.

As of the latest available information, there is no specific data on the company's last investment or the involved investors.