Nightfood - Sleep-Friendly Nighttime Snacks

Nightfood is a pioneering startup in the consumer goods industry, focused on creating sleep-friendly nighttime snacks. The company addresses the common issue of unhealthy snacking before bedtime, which can impair sleep quality. With over 80% of Americans regularly snacking at night, there is a significant market opportunity, with an estimated 700 million nighttime snack occasions weekly and an annual spending of over $50 billion on night snacks. The most popular choices, such as ice cream, cookies, chips, and candy, are not only generally unhealthy but also disrupt sleep due to excess fat, sugar, and calories consumed before bed. Nightfood was founded in 2010 and has received a recent $150.00K grant investment on 19 November 2021 from Real California Milk Excelerator. The company's products are formulated by sleep and nutrition experts to contain fewer sleep-disruptive ingredients and focus on components and nutrients that can support nighttime relaxation and better sleep quality. With its innovative approach, Nightfood aims to capitalize on the growing awareness of the importance of sleep in overall well-being and health. Hailing from the United States, Nightfood has the potential to tap into the increasing demand for products designed to promote better sleep and overall wellness.