NEWJ

NEWJ (New Emerging World of Journalism Limited) is a rapidly growing media-tech startup, founded in 2018 by Shalabh Upadhyay and Kunal Chaudhary, and backed by Jio Platforms Limited. With the slogan "Stories of India, for India, by India. #BharatFirst," NEWJ is dedicated to creating high-impact video content for the smartphone-obsessed Indian audience. The company's mission revolves around telling stories that are significant to India’s masses and contributing to the development of a ‘Digital Bharat’ and the country’s digital knowledge economy through impactful and India-centric storytelling. NEWJ, as a "social-first" publisher, offers a diverse range of content in thirteen languages, including Hindi, English, Tamil, Bengali, and more. Its content spans across various genres such as politics, entertainment, sports, and informative stories. NEWJ has garnered an impressive 16.9 billion views since its inception, reaching tens of millions of audience members across multiple social media and OTT platforms. Additionally, the company boasts an engagement rate 9 times higher and a view-to-audience ratio 5.5 times higher than the industry average. The startup has received a $1.73M Corporate Round investment from Reliance Industries in September 2019. NEWJ's achievements have led to its recognition, as it was ranked 35th among the top 50 global digital media companies by Tubular Labs Ltd. Through its focus on visual storytelling and #BharatFirst, NEWJ aims to further expand its capabilities while bridging the urban-rural gap in India's new media space.