New Heartland Group

New Heartland Group is the country’s only marketing agency/consultancy dedicated to connecting brands with the 60% of consumers who live in the New Heartland. Specializing in understanding the role culture, core values, and lifestyle passions play in buying behavior, they build engagement platforms using proprietary insights. The New Heartland refers to the largest and most diverse cultural segment in America - the Midwest, Southwest, and parts of the Southeast, characterized by shared values, tightly-knit communities, and deeply-connected families. Their services include brand strategy, content creation, and digital/social strategy, all developed through proprietary research and market immersions to connect brands with New Heartlanders. With a foundation year of 2001, their focus spans across the advertising and marketing industries. The company operates without any publicly disclosed headquarter information or recent investor involvement.