netFactor provides web visitor intelligence for B2B enterprises through its flagship service, VisitorTrack®. The company, founded in 2003 and headquartered in the United States, focuses on delivering real-time insights on the web activities of business buyers. This data enables sales executives to anticipate buyers' decisions, resulting in increased sales and higher margins. With a recent $2.00M Series A investment in January 2008, netFactor is poised to further develop its technology and expand its market reach within the Advertising, Analytics, B2B, SaaS industries.