NaturAll

NaturAll, founded in 2015, is a subscription-based clean beauty startup that caters to the growing demand for organic hair care products. The company's slogan, "NaturAll creates and elevates clean beauty standards. We provide freshly made products that are better for you," encapsulates its mission. NaturAll Club offers a personalized experience for its subscribers through its website, www.naturallclub.com, where they can choose their specific hair treatment area and the duration of their treatment. Each month, subscribers receive a custom NaturAll Club box with fresh, organic ingredients tailored to their individual needs, promoting a spa-like experience at home. The beauty and cosmetics industry has witnessed a surge in demand for organic products, and NaturAll Club taps into this trend by offering a solution to the limitations of conventional hair care products. With the use of fresh ingredients such as avocados, bananas, and coconut crème, NaturAll Club addresses the challenge of short shelf life by delivering freshly made products within one week of production. This unique approach is supported by the expertise of a PhD candidate in Chemical Engineering, ensuring a high level of customization to meet the diverse hair care needs of consumers. Notably, NaturAll Club secured a $1.00M Venture Round investment on 21 August 2019 from the New Voices Fund, highlighting investor confidence in the company's innovative business model and market potential within the E-Commerce and Wellness Beauty industries. As the demand for natural and personalized beauty solutions continues to grow, NaturAll Club is well-positioned to capture a significant share of this burgeoning market.