Natural Trace

Natural Trace is a Singapore-based startup operating in the Food and Beverage industry, founded in 2021. The company's slogan "Natural Trace’s patented, natural food ingredients tag and trace products along every stage of the global supply chain" reflects its core mission of building trust in the supply chain. The company's description emphasizes meeting the increasing consumer demand for transparency and traceability in products, offering a patented, organic, and food-grade traceability solution that enables tracking products through various stages of the supply chain and retrieving origination information via cloud technology. The company recently received a $1.05M Pre-Seed Round investment on 01 May 2023, with Blue InCube Ventures, Alex Wild, Christian Wiegele, and Markus Helms as the contributing investors. Natural Trace's focus on leveraging technology to meet the growing demand for product transparency and authenticity presents an attractive investment opportunity in the rapidly evolving food and beverage sector. With a strong investor backing and a clear alignment with market trends, the startup is well-positioned to capitalize on the increasing consumer concerns regarding product origins and ingredients.