Naturacart is a natural and organic marketplace founded in 2016, with a focus on providing a diverse range of products selected by buyers globally. The platform's slogan "Discover an exclusive selection of premium natural and organic products from around the globe, curated with care and precision" embodies its commitment to offering exclusive foreign-made products not found elsewhere in Japan. With an extensive selection including beauty and health care items, wine, food, and sportswear, Naturacart primarily caters to women. One significant highlight of Naturacart is its offering of items from international brand manufacturers not yet introduced to the Japanese market. Products are carefully curated by manufacturers, distributors, shops, and buyers from approximately 50 countries worldwide, ensuring high quality and exclusivity. The latest milestone for Naturacart was its ¥260.00M Series B investment at 13 February 2019, from notable investors including Mitsubishi UFJ Capital, SMBC Venture Capital, Beenos, Resona Capital, and Allied Architects. This substantial investment signifies a strong vote of confidence in Naturacart's potential to continue disrupting the Food and Beverage and Retail industries, further solidifying its position as a prominent player in the market.
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