Nat.ly

Nat.ly is a sustainability-focused startup based in Estonia, founded in 2020. The company's slogan, "Natly's app tracks carbon emissions and offers personalized recommendations to reduce climate impact through tree planting," encapsulates its mission to empower individuals to take responsibility for fighting climate change while preserving their quality of life. The Nat.ly app guides users through sustainability in three simple steps. Firstly, users can effortlessly measure their carbon footprint by inputting their details into the app, which utilizes sophisticated statistical models to break down daily impact. Secondly, the app offers quests and tasks to help reduce daily carbon footprint. Lastly, users can offset their emissions by planting trees at no cost to them. The app utilizes virtual coins to make tree planting and point earning easier, fostering collaboration and investment in the environment. Nat.ly provides practical solutions to help users reduce their carbon footprint and create a healthier planet. The app encourages users to achieve sustainability milestones and compete with peers to plant more trees globally. As of now, there is no public information about Nat.ly's latest investment or investors. However, the company's innovative approach to sustainability and its potential to impact individual carbon footprint reduction make it an intriguing prospect for venture capital considering the growing demand for sustainable solutions. Nat.ly's unique focus on individual accountability and engagement with environmental preservation sets it apart in the sustainability industry.