Nat Habit

Nat Habit is an Indian startup founded in 2019 with a mission to provide fresh skin and haircare products using natural ingredients and traditional methods. The company's slogan, "Fresh skin & haircare with zero chemicals & preservatives, straight from our Ayurvedic kitchen to you - #EkdumTaaza," encapsulates its commitment to natural beauty solutions. The company's last investment of $10.20M in a Series B round on 12th December 2023 involved a consortium of prominent investors including Bertelsmann India Investments, Fireside Ventures, Mirabilis Investment Trust, Amazon Smbhav Venture Fund, Sharrp Ventures, signifying the strong belief and support in Nat Habit's business model and potential for growth. Nat Habit's focus on traditional practices is evident in its description, highlighting the use of natural ingredients, preparation in an ayurvedic kitchen, and the absence of chemicals or preservatives. By leveraging age-old formulas, the company offers a range of products including ubtans, henna, lip scrubs, and more, all rich in grains, grams, nuts, milk, yoghurt, and fresh herbs and flowers, ensuring the delivery of necessary nutrients for healthy skincare. The startup's commitment to delivering freshness and love in each package, coupled with the unique proposition of providing such fresh beauty products in India for the first time, differentiates Nat Habit in the market. With the latest investment, Nat Habit is poised to expand its reach and continue offering innovative, natural beauty and wellness solutions to its customers.