Nashville Convention & Visitors Corp

The Nashville Convention & Visitors Corp is the official representative of Nashville, TN, and has earned its reputation as Music City through brand marketing and selling to make it a leading entertainment destination. The organization plays a crucial role in driving the city's hospitality industry, which is a significant economic force, contributing $10 billion and attracting over 15 million visitors annually.

The convention business is a key focus, with the sales staff consistently surpassing aggressive targets. Nashville's status as the No. 2 top meeting destination in the US was solidified by Cvent, thanks to venues like the Music City Center and Gaylord Opryland Resort. With a record hotel construction pace and thousands of new rooms expected, Nashville's appeal as an event and convention hub is set to grow. The NCVC also hosts the city's largest one-day events, generating substantial visitor spending.

The organization works closely with the City of Nashville and the Mayor’s Office, overseen by a board of distinguished community leaders. Their mission is guided by the Music City Brand Promise, centered on providing the ultimate musical entertainment experience in an authentic, friendly, and unpretentious atmosphere.