MyFamily S.r.l.

MyFamily S.r.l. is an Italian startup founded in 2010, based in Valenza (AL), and is a leading producer of ID tags for pets, along with high-quality collars, leashes, and harnesses. The company's attention to detail and commitment to quality is derived from Valenza's goldsmith heritage, evident in the diverse range of pet products offered, each with distinctive features and messages to convey. MyFamily's innovative approach includes the use of Techla, a patented machine that enables instant engraving for personalized ID tags, showcasing Italian design and advanced technology. Renowned for its 100% Made in Italy quality, MyFamily has gained recognition from over 10 thousand retailers and millions of consumers worldwide. The startup's premium lines of collars and leashes are crafted with Italian-tanned leather and eco-sustainable, durable alloy parts. Additionally, MyFamily has incorporated the "smart" memopet line, utilizing NFC technology to allow pet owners to interact with a dedicated app, creating databases of their pet's information, appointments, diets, and activity monitoring through a simple tap. The latest achievement for MyFamily S.r.l. was securing Venture Round investment on 11 March 2021, with investment from The Rohatyn Group. This investment not only validates the company's potential but also positions it for further growth and innovation in the B2B space. MyFamily's unique combination of traditional craftsmanship, modern technology, and commitment to pet welfare presents a promising opportunity for investors seeking to participate in the flourishing pet care industry.