Mydala, established in 2009, is India's largest local services marketing platform for major brands, SMEs, and MSMEs involved in consumer products and services. With a base of over 150,000 advertisers and merchants, mydala targets 400 million consumers across 209 cities in India. The platform aims to become a daily habit for consumers and businesses by offering top-notch and cost-effective solutions to advertisers and merchants, enabling them to reach their target audience through appealing deals and promotional campaigns. Mydala boasts 50 million visitors and 5 million transacting customers monthly, facilitating over $46 million in retail transactions every month. It stands as the largest mobile commerce platform in the country, handling more than 6.6 million transactions monthly, with 85% conducted via mobile platforms. As a pull-based platform offering multiple engagement avenues through web, WAP, app, and co-branded channels, mydala provides unparalleled access to a vast digital user base. Moreover, mydala uniquely spans Tier 1, 2, and 3 cities, maintaining a presence in 209 cities throughout India. The last investment in Mydala was a Venture Round investment at 16 June 2015, led by Brand Capital. With its impressive reach and user engagement, mydala presents a compelling opportunity for potential investors looking to tap into India's burgeoning local services marketing and e-commerce sectors.
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