My Food Bag is a New Zealand based startup that aims to make healthy and delicious cooking convenient and exciting. Founded in 2013, the company delivers fresh ingredients and innovative recipes directly to the customer's door, promoting a fun approach to cooking while embracing founder Nadia Lim’s healthy eating philosophy. Each package includes dinner ingredients and recipes designed by a team of chefs and dietitians, reflecting a commitment to simplicity, flavor, and nutrition. The startup's dedication to quality and sustainability is evident in their support for sustainable and free-range farming practices. My Food Bag has garnered recognition for its achievements, winning awards such as the National Rising Star in the NZ Deloitte Fast 50 Awards and the 2014 Judges’ Choice award at the TVNZ NZ Marketing Awards. Founder Cecilia Robinson was also honored with the 2013 Ernst & Young 'Young Entrepreneur' of the Year award. The most recent investment, a Venture Round investment in 23 October 2016, came from Waterman Capital. With the company's commitment to quality, innovation, and culinary excellence, My Food Bag continues to establish its presence in the Food Delivery and Food and Beverage industries, delivering over 50 million meals to date. For more information, visit myfoodbag.co.nz.
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