My Expert Midwife

My Expert Midwife is an award-winning skincare brand in the Consumer Goods industry, headquartered in the United Kingdom. Founded in 2016, the company's slogan "Midwife developed, proven by mums" reflects its unique selling proposition. Led by registered Midwives, the company's products are designed to meet the specific needs of new mothers throughout their pregnancy, recovery, and newborn baby journey. Their £2.00M Seed Round investment on 30 June 2022 from Pembroke VCT signifies a strong investor interest in the brand's potential.

My Expert Midwife's success lies in its ability to offer natural, evidence-based solutions to prevalent issues faced by new mothers. Their products have gained immense popularity and trust among mothers, leading to strong recommendations and endorsements. The company's focus on authentic communication and community engagement has positioned it as the go-to destination for new parents. This approach, along with their unparalleled insight and expertise, has set them on a path to become the most trusted and talked about brand for new mums. Now, backed by the recent investment, My Expert Midwife is poised to expand its reach and solidify its position in the market, catering to the evolving needs of new mothers with innovative solutions.