Mthmr_SA

Mthmr_SA is a **fintech** startup based in **Saudi Arabia** founded in **2021**. The company's **slogan** "Engage customers precisely with insights from real purchase data" encapsulates their mission to revolutionize the intersection of fintech and advertising in the MENA region. Through their platform that leverages **card-linked offers** powered by open banking, Mthmr aims to address the challenge of effectively targeting consumers for advertisers while enabling banks to personalize rewards. The latest milestone for Mthmr was securing a **$1.60M Seed Round investment** on **02 August 2023**. This investment was led by **Le Augure**, **Wa’ed Ventures**, and **Dahran Trading Group**, showcasing the confidence prominent venture capitalists have in the startup. This funding will likely be instrumental in further developing their innovative platform and expanding their market reach. Mthmr's approach offers a **win-win solution** for advertisers and banks. Advertisers gain access to precise insights on customer behavior, empowering them to engage with consumers more effectively. At the same time, banks are able to offer personalized, merchant-funded rewards, thus driving customer loyalty. The startup is well-positioned to capitalize on the significant opportunity in MENA, differentiating itself with a dedicated team and a unique approach that aims to **redefine** how consumers, banks, and advertisers interact.